Last Modified: October 24, 2018
The website is operated by Tarter. We have contracted with third parties, and may contract with additional third parties in the future, to operate certain aspects of our website on our behalf or to provide other services to us including marketing services and data analysis.
We respect the privacy of your information. We provide this explanation about our information practices as a show of our commitment to protect your privacy. This policy describes the types of information we may collect from you or that you may provide when you visit our website (tarterusa.com) or when you visit us at a tradeshow or other event, and our practices for collecting, using, maintaining, protecting and disclosing that information.
This policy applies to information we collect:
on our website;
in email, text and other electronic messages between you and the Company or our website, including on forms you fill out online;
if you access our website through mobile devices;
when you interact with our advertising and applications on social media or third-party applications, websites and services, if those applications or advertising including links to this policy or of information from social media or third parties;
when you visit a location where we have set up a booth or have a physical presence and are collecting information provided to us; and
when you contact us by email or by telephone in connection with inquiries of any sort.
It does not apply to information collected by any third party, including through any application or content (including advertising) that may link to or be accessible from or on our website.
The Information We May Collect and How We Collect It
We collect several types of information from and about users of our website, including information:
by which you may be personally identified, such as name, organization affiliation, postal address, email address, telephone number, as well as credit card information and billing and shipping addresses in connection with a purchase, and any other identifier by which you may be contacted online or offline (“personal information”);
that is about you but does not identify you individually, such as searches you perform, clicks on categories or businesses on our website, product detail clicks, add to cart clicks, order clicks and login and logoff information; and/or
about your internet connection, the equipment you use to access our website, and usage details.
We collect this information:
directly from you when you provide it to us;
from an organization with which you are affiliated when the organization provides ordering or customization information;
automatically as you navigate through the site which may include usage details, IP addresses and information collected through cookies, web beacons and other tracking technologies; and/or
from third parties, for example, our business partners to the extent orders are made in connection with third party services or products.
We may aggregate this information with information collected by us through our website or through other websites or other means.
Information You Provide to Us. The information we collect may include:
Information that you, or an organization with which you are affiliated, provide by filling in forms on our website or at a trade show or other event. This includes information provided in order to receive newsletters or other notifications or at the time of ordering and purchasing products. We may also ask you for information when you enter a contest or promotion sponsored by us, and when you report a problem with our website.
Records and copies of your correspondence (including email addresses), if you contact us.
Your responses to surveys that we might ask you to complete for research purposes.
Details of transactions you carry out with us and of the fulfillment of any orders.
Your search queries on our website.
Information We Receive or Collect When You Access Our Website on Mobile Devices. If you access our website on your mobile telephone or other mobile device, including iPads and tablets, we collect your mobile device identifier and IP Address. We may create and assign to your device an identifier that is similar to an account number. We may collect the name you have associated with your device, device type, telephone number, country and any other information you choose to provide, such as user name, character name, geo-location or email address. As you may access our website with more than one device, we can track data from all devices that you use and aggregate it in your customer profile and elsewhere in our system.
Email Communications. When you open email from us, we may receive a confirmation notifying us that you opened the email. We also may keep track of what emails we send you. Additionally, we keep a record of what communications you have selected to receive or not to receive. If we send emails other than in direct response to emails you send us and you would like to opt-out of receiving such emails, please click on the “unsubscribe” link in the email and follow the instructions.
Social Network Site (SNS) Notifications/Text Message. If used, we may receive and store the information you provide, including your mobile telephone number, when you opt in to have SNS notifications/text messages sent directly to your mobile phone. If available, these messages notify you of events or other matters. You can adjust the types of notifications you receive and when you receive them by editing your SNS notification settings. If we use these and you no longer wish to receive SNS text messages from us, please log in to your account and change your settings or click on the “opt out” link contained in an SNS message received by you.
Information about You Received from an SNS. When you access our website through an SNS, such as Facebook, you allow us to access and import certain information from your profile for that SNS which may affect the privacy settings you establish on the SNS. You can find out more about the settings on the SNS. For example, we may access and store some or all of the following information depending on your settings and the SNS:
your first and last name;
your profile picture or its URL;
your user ID number, which is linked to publicly available information such as name and profile photo;
the login email you provided to the SNS when you registered;
your physical location and that of your access device;
your birthday; and
where and when you stream or upload a video or other content to a third-party service such as Facebook or YouTube.
By entering our website through an SNS, you are authorizing us to collect, store and use any information that the SNS provides to us through the SNS interface with Tarter. You agree to this when you “accept” or “allow” (or similar term) one of our applications on the SNS.
Information Posted by Visitors. We may make available through our website services such as message boards to which you are able to post information, photos, images and other materials. Please note that any information, photos, images or materials you disclose through such services, through social media or otherwise on our website becomes public information, and may be available to visitors to the website all over the world and to the general public. In addition, when you choose to make a posting on such services, certain personal data will be available for other users to view. We urge you to exercise discretion and caution when deciding to disclose personal data, or any other information, on our website. WE ARE NOT RESPONSIBLE FOR THE USE OF ANY PERSONAL DATA YOU VOLUNTARILY DISCLOSE THROUGH OUR WEBSITE.
Information We Collect Through Automatic Data Collection Technologies. As you navigate through and interact with our website, we may use automatic data collection technologies to collect certain information about your equipment and browsing actions and patterns, including: details of your visits to our website, traffic data, location data, logs and other communication data, and the resources that you access and use on the website; and information about your computer and internet connection, including your IP address, operating system and browser type.
We also may use these technologies to collect information about your online activities over time (behavioral tracking), however we do not track your activities across third-party websites, other than third party websites related to products or services which are provided through our website or the websites of our affiliates. As we do not track activity across third party websites (except if branded as, or part of providing products or services through, our website), “do not track” settings are generally not applicable; we do track actions on our website.
The information we collect automatically is statistical data and may include personal information. In addition, we may maintain statistical data, or associate such data, with personal information we collect in other ways or receive from third parties. It helps us to improve our website and to deliver a better and more personalized service, including by enabling us to:
estimate our audience size and usage patterns;
store information about your preferences, allowing us to customize our website according to your individual needs;
speed up your searches; and
recognize you when you return to our website.
We may collect information from you in several different areas on our website, including but not limited to those described below.
Registration. You may be asked to complete a registration form and provide personally identifiable information; you may also be asked to choose a user ID and password in order to receive a newsletter or other communication or notices, to join a group or to take advantage of certain features the website may choose to offer, such as contests. Your decision to register is voluntary and you will have the opportunity to decide whether or not to disclose information to us and what communications you would like to receive. However, please be advised that there may be offerings on our website which require registration and if you elect not to provide such information, you will not be able to take advantage of those offerings.
Contests or Sweepstakes. We may periodically offer contests and sweepstakes through our website that will require registration or the submission of personal information or videos or images. Your personally identifiable information would be used to contact you for winner notification, prize delivery confirmation or other related purposes (see the rules of the specific contest for details).
Surveys or Voting. From time-to-time, we may request personally identifiable information from you in conjunction with a survey or voting poll. Participation is voluntary, and you will have the opportunity to decide whether or not to disclose information.
Flash Cookies/Local Shared Objects (LSOs). We may use local shared objects, also known as Flash cookies, to store your preferences such as volume control or display content based upon what you view on our site to personalize your visit. Third parties, with whom we may partner to provide certain features on our site or to display advertising based upon your web browsing activity, use Flash cookies to collect and store information. Flash cookies are different from browser cookies because of the amount and type of data stored and of how the data is stored. Cookie management tools provided by your browser will not remove Flash cookies. To learn more about and how to manage settings for Flash cookies, you can visit adobe.com. Disabling cookies may affect features or functionality of the website.
Web Beacons and Other Tracking Technology. Our website may use a variety of technical methods for tracking purposes, including Web Beacons. Web Beacons are small pieces of data that are embedded in images on the pages of websites. We also may use these technical methods to analyze the traffic patterns on our website, such as the frequency with which users visit various parts of the website. These technical methods may involve the transmission of information either directly to us or to another party authorized by us to collect information on our behalf. We also may use these technical methods in HTML emails that we send to determine whether the recipients have opened those emails and/or clicked on links in those emails. The information from use of these technical methods may be collected in a form that is personally identifiable.
Some web browsers (including Safari, Internet Explorer, Firefox and Chrome) incorporate a “do not track” (“DNT”) or similar feature that signals to digital services that a visitor does not want to have online activity tracked. If a digital service that responds to a particular DNT signal receives the DNT signal, the browser can block that digital service from collecting certain personal information about the browser’s user. Not all browsers offer a DNT option and DNT signals are not yet uniform. For this reason, we and many other digital service operators may not respond to DNT signals. For more information about DNT signals, visit http://allaboutdnt.com.
IP Addresses and Click-Stream Data. We may collect IP addresses and/or click-stream data. An IP address is a number associated with the service through which you access the Internet, like your ISP (Internet service provider), your company or your employer. Standing alone, your IP address is not generally personally identifiable. At times, we also use IP addresses for purposes of system administration and to report aggregate information to our affiliates or partners, for example regarding the frequency with which guests visit various parts of our website. We may combine this information with personally identifiable information we obtain from you directly on our website, or from third parties.
Click-stream data is information collected by our computers when you request pages from a website. Click-stream data may include such information as the page served, the time, the source of the request, the type of browser making the request, the preceding page view and other such non-personal information. When analyzed, this data helps us analyze how visitors arrive at the website, what type of content is most popular, and what type of visitors in the aggregate are interested in particular kinds of content and advertising.
We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. For information about how you can opt out of receiving targeted advertising from many providers, see Your Rights and How You Can Access, Change or Delete, or Manage the Processing of, Your Personal Information.
Cookies. You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser (like Internet Explorer) settings. Each browser is a little different, so look at your browser’s Help menu to learn the correct way to modify your cookies. If you disable cookies off, some features will be disabled that make your site experience more efficient and some of our services will not function properly. However, you can still use the website.
Google Ads. Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising initiative opt out page or permanently using the Google Analytics Opt Out Browser add on.
Newsletter Email. If at any time you would like to unsubscribe from receiving future emails, you can: Follow the instructions at the bottom of each email and we will promptly remove you from ALL correspondence.
Social Media. For opting out of targeted advertising on social media platforms, please visit the relevant social media platform to explore the options they may provide.
Website Online Chat. For opting out of our website chat, you can contact us at email@example.com to remove this information from our system which is contained behind a secured network.
The Way We Use Information Collected
This Privacy Statement governs use of the information that you provide to us through our website as well as from other means or sources, such as booths at tradeshows.
We use information that we collect about you or that you provide to us, including any personal information:
To present our website and its content to you.
To provide you with information that may be targeted to your interests.
To fulfill any other purpose for which you provide it.
To fulfill any orders you make and to provide you with notices about any order.
To carry out our obligations and enforce our rights arising from any agreements entered into between you and us.
To notify you about changes to our website or any items that we may offer through them.
To allow you to participate in interactive features on our website, if any.
To inform you of a prize you may have won, if we offer any.
To link to online identifiers or IP addresses assigned to you and to other demographics or interest-based data in order to target you with relevant advertising.
To deliver, customize and target the advertising and content you see.
To send promotional material or special offers on behalf of ourselves, our marketing partners and/or their respective affiliates and subsidiaries and other third parties.
To improve our marketing and promotional efforts, to statistically analyze site usage, to improve our content and product offerings, and to customize our content, layout and services.
To request additional information from you for various purposes.
To contact you about our website, technical support, your account or other inquiries.
In any other way we may describe when you provide the information.
For any other purpose with your consent.
We may also use your information if provided to us to contact you about our own and third-parties goods and services that may be of interest to you. If you do not want us to use your information in this way, you can opt out of receiving this information by so indicating in your registration/preferences file or by notifying us at firstname.lastname@example.org.
We may also use or disclose information to resolve disputes, investigate problems or enforce our terms and conditions relating to a sale or otherwise. At times, we may review status or activity of multiple users to do so. We may disclose or access information whenever we believe in good faith that the law so requires or if we otherwise consider it necessary to do so to maintain service and improve our services. We use your IP address to help diagnose problems with our server, to manage our website and to enhance our website based on the usage pattern we receive.
In some cases relating to our collection and processing of your personal information, we ask for your consent so that we may process your personal information. However, in other circumstances applicable data protection laws or regulations allow us to process your personal information without needing to obtain your consent.
Cases in which separate consent is not required include:
For the performance of a contract, such as fulfilling orders you have made.
Legitimate interests of the Company, including performing contractual obligations to you and requirements of applicable law, except where such interests are overridden by your interests or fundamental rights and freedoms as a data subject which require protection of personal information.
To communicate with you regarding our website and services including to provide you with notices regarding changes and to respond to your requests, questions or complaints.
For our direct marketing purposes.
For third party marketing purposes related to the services we provide.
To send you surveys in connection with our business.
To assist in the investigation of any suspected illegal or wrongful activity and to protect and defend our rights or the rights and safety of third parties.
To develop, provide or improve our website and services.
To comply with legal obligations.
To protect the vital interests of you or another person.
How We May Share Your Information
Our disclosure of your personal information is limited to circumstances in which we are permitted to do so under applicable law. We may disclose aggregated information about our users, and information that does not identify any individual, without restriction.
At times, as described below, your personal information may be shared with others for various purposes:
Affiliates. We may share information with our affiliates and other related parties for cross-marketing and other purposes.
Agents. We employ other businesses and individuals to perform functions on our behalf. Examples may include preparing and sending email relating to our business, providing marketing assistance, fulfilling orders, website analysis, analyzing data, processing credit card payments, providing customer service and storing data or information on third party servers. These businesses or individuals may have access to personally identifiable information needed to perform their functions. Their use will be subject to their privacy policies and our agreements with them.
Interest Based Advertising and IP Targeting. We may work with data providers to serve advertising to you through display media or other methods. These providers may use personal information that we have collected or that you have provided to locate you online, such as when you visit or log into websites or mobile applications. This information may be linked to online identifiers or IP addresses assigned to you, and to demographic or interest-based data, in order to target you with relevant advertising, including about our products. To learn more about or opt out of this and other interest-based advertising, please visit the industry opt-out pages operated by the Digital Advertising Alliance (DAA), at http://www.aboutads.info and by the Network Advertising Initiative (NAI) at http://networkadvertising.org.
The opt-outs for interest-based advertising require that strictly necessary cookies are not blocked by the settings in your web browser. We support the Self-Regulatory Principles for Online Behavioral Advertising of the Digital Advertising Alliance in the U.S., the Canadian Digital Advertising Alliance in Canada, and the European Digital Advertising Alliance in the EU. If you live in the United States, Canada or the European Union, you can visit Ad Choices (US), Your Ad Choices (Canada) or Your Online Choices (EU) to find a convenient place to opt-out of interest-based advertising with participating entities for each region. These websites also provide detailed information about how interest-based advertising works. Opting out does not mean that you will no longer receive advertising from us, or when you use the internet. It just means that the data collected from our website will not be used for interest-based advertising and that the advertising you see displayed on websites will not be customized to your interests.
Aggregate Information. We may share aggregate information, such as demographics and website usage statistics, with advertisers, sponsors or other organizations. When this type of information is shared, the other parties do not have access to your personally identifiable information.
Third-Party Ad Serving and Audience and Traffic Measurement Services. We may use a third-party network advertiser to serve the advertisements on our website or may use a traffic measurement service to analyze the traffic on our website. Network advertisers are third parties that display advertisements based on your visits to this website and other websites you have visited. Third-party ad serving enables us to target advertisements to you for products or websites in which you might have an interest. Audience and traffic measurement services allow us to collect anonymous traffic and behavior information from the website by monitoring anonymous visitor activity. Such advertisers, sponsors and/or traffic measurement services may themselves set and access their cookies on your computer if you choose to have your cookies enabled in your browser. Cookies allow third-party advertisers to show you advertisements or content. Note that any images (or any other parts of a web page) served by third parties in association with third-party cookies may serve as Web Beacons, which enable third parties to carry out the previously described activities. Other companies’ uses of their cookies are subject to their own privacy policies, not this one.
Business Transfers. In the event that some or all of our assets or business are sold or transferred to another party, or another transaction occurs in which your personally identifiable information is one of the assets sold or transferred, all personally identifiable information that has been collected and saved, to the extent allowed to be transferred by law, may be one of the assets we transfer. There will be a notice provided on our website or otherwise if such a transfer occurs. Your personally identifiable information may also be reviewed in connection with negotiations for a possible merger or consolidation or sale or transfer of assets by us.
Your Rights and How You Can Access, Change or Delete, or Manage the Processing of, Your Personal Information
We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:
Withdrawing Your Consent. Where consent is the basis of processing your information, you may at any time withdraw the consent you provide for the processing by contacting us at email@example.com or Tarter Farm & Ranch, P.O. Box 10, South U.S. 127, Dunnville, KY 42528, provided that we are not required by applicable law or professional standards to retain such information. If you want to stop receiving future newsletters or marketing messages and materials, you can do so by clicking the “unsubscribe” link included in our email marketing messages or by contacting us at firstname.lastname@example.org or Tarter Farm & Ranch, P.O. Box 10, 10739 South U.S. 127, Dunnville, KY 42528.
Data Subject Rights. You have the right in certain circumstances to request confirmation from us as to whether or not we are processing your personal information. Where we are processing your personal information, you also have the right to request access to, modification of, or deletion of such personal information. You also have the right in certain circumstances to receive the personal information concerning you that you provided to us, to restrict processing of your personal information, or to transmit such data to another controller. To exercise your rights with respect to your personal information, please contact us at email@example.com or Tarter Farm & Ranch, P.O. Box 10, 10739 South U.S. 127, Dunnville, KY 42528. As permitted by law, certain data elements may not be subject to access, modification, portability, restriction and/or deletion. Furthermore, where permissible, we may charge for this service. We will respond to reasonable requests as soon as practicable and as required by law.
Promotional Offers from the Company. If you do not wish to have your email address/contact information used by the Company to promote our own or third party products or services, you can opt out by so indicating in your registration/preferences file or by notifying us at firstname.lastname@example.org or Tarter Farm & Ranch, P.O. Box 10, 10739 South U.S. 127, Dunnville, KY 42528. This opt out does not apply to information provided to the Company as a result of a contest, promotion, product purchase or other transactions.
Third Party Collaboration. We do not control third party collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative on its website.
Persons Under the Age of 13
Our website is not intended for anyone under 13 years of age. We do not knowingly collect personal information from anyone under 13. If you are under 13, do not use or provide any information on our website or on or through any of its features/register on the website, make any purchases through the website, use any of the interactive or other features of our website or provide any information about yourself to us, including your name, address, telephone number, email address or any screen name or user name you may use. If we learn we have collected or received personal information from a person under 13, we will delete that information. If you believe we might have any information from or about a person under 13, please contact us at email@example.com or Tarter Farm & Ranch, P.O. Box 10, 10739 South U.S. 127, Dunnville, KY 42528.
Data Security and Transfer of Data
We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration and disclosure.
The safety and security of your information also depends on you. If we have given you (or where you have chosen) a password for access to certain parts of our website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the website.
WE TAKE SECURITY PRECAUTIONS IN AN EFFORT TO PROTECT YOUR INFORMATION AGAINST SECURITY BREACHES. HOWEVER, THIS IS NOT A GUARANTEE THAT SUCH INFORMATION MAY NOT BE ACCESSED, DISCLOSED, ALTERED OR DESTROYED BY A BREACH OF SECURITY MEASURES RELATING TO OUR WEBSITE OR FACILITIES. YOU ACKNOWLEDGE THAT YOU UNDERSTAND AND AGREE TO ASSUME THESE RISKS.
We back up all information on our system, including your personal information onto servers via secured networks that are collected periodically, currently nightly. Quarterly backups are archived for two years and then destroyed. We will retain your information on the current system for as long as we believe your account may be active or as otherwise necessary to provide you services. We also will retain and use your information as necessary to comply with our legal obligations, resolve disputes and enforce our agreements.
Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive information you supply is encrypted via Secure Socket Layer (SSL) technology. We implement a variety of security measures when a user enters, submits, or accesses their information to maintain the safety of your personal information.
Chatrooms, Forums and Message Boards
Our website may make forums or message boards available to you and other users from time to time. You are not required to provide any personal information when using these areas, but you may choose to do so. If you post personal information online, it will be publicly available and you may receive unsolicited messages from other parties. In addition, when you post a comment using a mobile device, the user name with which you registered for the website and your current location may be made publicly available on the website.
By using the commenting features of any of our website, if available, you acknowledge that your user name and location information may be disclosed. We cannot ensure the security of any information you choose to make public in a chatroom, forum or message board. Also, we cannot ensure that parties who have access to such publicly available information will respect your privacy. Please exercise caution when deciding to disclose personal information in these areas. To request removal of your personal information from any forum on our website, please contact us by email by clicking on the “Contact Us” link of our website. In some cases, we may not be able to remove your personal information from these venues, in which case we will let you know if we are unable to do so and why.
Third Party Practices
All material on our website, including, without limitation, all informational text, the design and all “look and feel” layout, photographs, graphics, audio, video, messages, messaging design and functions, files, documents, images or other materials (collectively, the “materials”), whether publicly posted or privately transmitted, as well as all derivative works, are owned by Tarter Gate Company, LLC, its affiliates or other third parties that have licensed to or otherwise permitted their material to be used by us, and are protected by copyright, trademark and other intellectual property laws. You agree not to display or use such marks without our prior written permission. We disclaim any proprietary interest in trademarks, service marks, logos, slogans, domain names and trade names other than our own.
The materials on our website may not be copied, reproduced, republished, uploaded, posted, transmitted or distributed in any way, including by email or other electronic means. Any modification of the materials, use of the materials on any website or networked computer environment, or use of the materials for any purpose other than as allowed by us is a violation of the copyright, trademark and other proprietary rights in the materials and is expressly prohibited.
Correcting Your Information
If your personally identifiable information changes (such as your email address or zip code), or if you no longer desire to have access to our website, we will provide a way to correct, update or remove the personal data you have provided to us. You may accomplish this by modifying your personal account information on the website on which you have registered, if available, or request that we do so by clicking on the “Contact Us” link of the website, or by mailing us at: Tarter Gate Company, LLC, 10739 South U.S. 127, Dunnville, Kentucky 42528, Attn: Digital Rights Department.
Your California Privacy Rights
California Civil Code Section § 1798.83 permits users of our website that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to firstname.lastname@example.org or write us at:
Tarter Gate Company, LLC
P.O. Box 10
10739 South U.S. 127
Dunnville, Kentucky 42528
Attn: Digital Rights Department
Right to Lodge a Complaint with a Supervisory Authority
You may have a right to lodge a complaint with a supervisory authority.
P.O. Box 10
10739 South U.S. 127
Dunnville, Kentucky 42528
Attn: Digital Rights Department